Needia

Needia NsightTM Client Assessment Survey

In order to serve you in the best way possible, please answer the following questions to the best of your ability. All of your answers will be strictly confidential and will only serve to help educate Needia on ways we might help you grow your business.
1. Which of the following describes your current competitive situation:
    The leader trying to stay on top
    Number two or number three
    One of many companies
2. How would you describe the intensity of the competition within your key markets?
    Extremely competitive (multiple firms competing, similar products, price is the leading decision factor)
    Somewhat competitive (multiple firms competing, somewhat differing products, price is sometimes a deciding factor)
    Mildly competitive (few firms competing, clear differences in the marketplace, price is rarely a deciding factor)
    Other
3. Please list below the different market segments/verticals your company serves. For each, please indicate how well you feel your company targets its marketing message to that particular audience. Also indicate the segment's percentage of total revenue.
Market Segment Rate how well you target your message to each:
(1 = Not at all, 5 = Highly Targeted)		 Revenue
1.    
2.    
3.    
4.    
5.    
4. For each of the above, please indicate how well you believe the market sees a clear difference between your company's products/services and your competitors.
Market Segment Rate how different customers think you are from the competition:
(1 = Little difference, 5 = Significant difference)
a.    
b.    
c.    
d.    
e.    
5. Please indicate all the ways in which your company sells:
    Direct to consumer-Non-retail
    Direct to consumer-Retail
    Franchisees
    Distributors/Wholesalers
    Resellers
6. How would you describe your company's general pricing strategy?
    Premium priced products/services
    Priced equal to competition
    Low price leader
7. Please rate how well you feel each of the following represents your company and its key messages:
(1 = Poor, 5 = Excellent)
a.     Brand identity (logos, colors, etc.)
b.     Sales collateral
c.     Web site
d.     Video
e.     Marketing campaigns
f.     Employee publications
g.     Public relations
8. Please indicate how much market research your company has conducted in the following areas over the past 2 years:
(1 = None, 5 = Significant)
a.     Market size/potential
b.     New product/R&D
c.     Messaging strategy
d.     Customer satisfaction
9. Please describe what you believe the top three things you need from a marketing or sales perspective to propel your company forward.
1.    
2.    
3.    
10. What is the approximate annual revenue of your company?
    Less than $1 million
    $1 million to $4.9 million
    $5 million to $14.9 million
    $15 million to $49.9 million
    $50 million to $99.9 million
    More than $100 million
11. What is your annual marketing budget?
a.     $
b.     Percentage of Revenue
Name:    
Title:    
Organization:    
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